Not sure if you’ve heard, but Jourdan Dunn and Naomi Campbell are the newest faces of Burberry’s Spring Summer 2015 Campaign. This is a BIG DEAL.
Why might you ask? Well because it’s very rare that a black model is in a major campaign these days. Or in the center of one. Or alone in one. Or even with another black model. So having TWO black models as the central focus in a fashion campaign that has no tribal or “urban” (code for hood) references is refreshening. Also, kudos to Burberry for having Jourdan and Naomi look gorgeous without adding skin-lightening.
Jourdan and Naomi weren’t selected as a racial statement by the brand, but simply because they’re the best. Burberry’s Creative Director Christopher Bailey (who is just really, really awesome btw) shared, “Naomi and Jourdan – two great British icons, two strong, beautiful women and the two perfect faces for our new campaign. It is, as always, a real privilege to work with them.”
Naomi is a legend, groomed in the days of the 90’s Supermodels, while Jourdan has stomped every major runway alongside Cara Delevingne, Karlie Kloss, Chanel Iman, and well you get it.
Moving forward, it would be great if other brands took note of Burberry’s wise move. Rather than sprinkling a few racially ambiguous models on their runways, I think a bolder stance would showcase the industry’s ability to shape what’s beautiful, rather than being the object of popular opinion.